Local Community Advertising
Many startups encounter problems in the early stages of growth that can be easily avoided by using data effectively.
Entrepreneurs are often full of ideas and hustle, wanting to build first and worry about the tech stuff later. So why should entrepreneurs pay attention to analytics from the beginning? One of the world’s leading advisors in this area, Lars Lofgren, Growth Manager at KISSmetrics, has the answers for you.
Want to increase your conversion rates and leads? In February, 2014, Lars ran an Analytics for Startups workshop in Kelowna, BC covering:
Startup Analytics
Every startup faces a few core problems in the search for traction. Have you hit product/market fit or not? When should you start focusing on growth? How do you know if you have a stable business model? Key pieces of data tell you how close you are to solving these problems. These are gateways that you need to get through in order to get your business to the next stage.
Growth Hacking and Building a Growth Team
Everyone’s currently looking for a growth hacker. But even if you find one, you’ll need to build an entire team to drive the growth of your company. Lars went into detail on how KISSmetrics has built their own Growth Team, the processes they use to optimize their business, and conversion data from their recent experiments.
The Most Important Part of Your Growth – Pricing
Pricing has an enormous impact on your business. Out of all the variables you can test, pricing easily makes the biggest difference. If there’s one test that will double your revenue in a single month, it’ll be a pricing test. But getting pricing right isn’t easy, especially if you don’t have much experience with it. First-time entrepreneurs tend to undervalue their products and pick a price that’s much lower than what the market is willing to pay. That means you’re leaving money on the table. Your price also determines the entire structure of your marketing and sales teams so it’s not a decision to take lightly. And on top of that, you need to deal with the countless choices on pricing tiers, discounts, freemium, trials, upsells, and pricing page design.
Watch the full workshop here:
Local Community Advertising