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The public at the IKEA climbing wall in Clermont-Ferrand. (Photo Credit: IKEA France Facebook)
IKEA customers climb all over the furniture already—and now they can do it vertically.
To promote their 30th store opened in France, the large home furnishing company set up a mock apartment on Wednesday that also served as a climbing wall. This vertical wall was covered in bookshelves, a bed, cupboards, and some strategically placed rocks to help the public climb and rappel down. Of course, it also had harnesses and safety personnel.
The wall was open until Sunday in Clermont-Ferrand, France by Place de La Victoire.
(Photo Credit: IKEA France Facebook)
(Photo Credit: IKEA France Facebook)
(Photo Credit: IKEA France Facebook)
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