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As foodbank usage increases across the country, Loblaws is encouraging customers to chip in and donate.
Shoppers at Loblaws City Market, Real Canadian Superstore, Your Independent Grocer and nofrills stores are being asked to make a donation of non-perishable food items, or $2, to support local food banks.
Food bank use in Canada has increased nearly 28 per cent since 2008, with about 4 million Canadians struggling with food insecurity.
These issues are even greater during the holiday season, when children who rely on school food programs are home for Christmas break.
"It's a time when British Columbians are looking to sit down and celebrate, and it's the generosity of neighbours that can make it possible for all families," said Laura Lansink at Food Banks BC. "We continue to see more people using food banks each month.
“A donation of two items or $2 at your local Loblaw banner stores means we can help make their holiday a little bit easier."
Holiday Food Drive donation bins are located in store and cash donations are also accepted at checkout.
All food donations go directly to local food banks and cash donations are split between Food Banks BC and local food banks.
This year Loblaw's goal is to raise more than $2.5 million and 2 million pounds of food.
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