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Photo Credit: shomi Facebook
Rogers Communications has launched a brand new subscription video on demand service to compete directly with Netflix.
Shomi will offer entertainment with “the latest, most exclusive shows and selections personalized for you,” said a release by the company. The service will initially be available on tablet, mobile, online, Xbox 360 and set top boxes. Shomi will launch in beta first to Rogers and Shaw Internet or TV customers and will be available starting the first week of November for a price of $8.99 per month.
"We've taken the time to talk with Canadians to find out what they want and to create an unbelievable user experience," said Keith Pelley, President, Rogers Media. "They told us loud and clear – they want all the past seasons of the most popular, current TV shows and they want it to be easy. Shomi takes the guesswork out of finding what to watch, acting like a new-age video clerk serving up all the best content based on individual viewing habits."
Rogers says it will have exclusive season streaming rights to titles such as Modern Family, Sons of Anarchy, Sleepy Hollow, Shameless, 2 Broke Girls, Viking, New Girl, 24: Live Another Day, Chicago Fire, The Strain and American Horror Story.
Shomi will initially launch with 14,000 episodes and titles, 11,000 hours of TV shows, 1,200 movies, 340 TV series and 30 per cent Canadian content. The new on demand service will be a joint venture between Rogers Communications and Shaw Communications and shomi will operate as a standalone entity with its own management structure.
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