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The BC Government has updated the province’s minimum drink prices as the original pricing released has not lived up to consumers’ expectations.
In June the government introduced happy hour and minimum pricing and have now created a new category for draught beer and cider servings that are 50 ounces and over. The minimum price of 20 cents per ounce will, according to the government, better reflect the prices patrons expect to pay for draught beer. The minimum cost for a standard 60 ounce pitcher of beer or cider will be $12, instead of the previous announced cost of $15.
Photo Credit: BC Government
“When we announced B.C.’s minimum prices, along with the introduction of happy hour, we were clear that we’d keep a close eye on how these prices impacted consumers and businesses,” said Attorney General and Minister of Justice Suzanne Anton. “Creating a new category for draught beer in servings over 50 oz. is a fair balance for consumers that still takes into account the views of business owners and health and safety advocates.”
If unsure, British Columbians are encouraged to ask establishments what their serving sizes are, so they can be sure of the per-ounce price they are paying and be better aware of the amount of alcohol they are consuming.
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