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Strut Footwear's secret weapon is exceptional customer service and relationship building.
"We have such high-quality, sophisticated and fashion-forward footwear that I feel the shoes can sell themselves," says owner Shandi Schwartz.
"But, what keeps women coming back is the way we make them feel when they are here. We help them, we appreciate them and that sets us apart."
That said, the shoes are sensational.
Dress shoes, dressy boots and cute, casual supportive shoes bring together fashion and comfort.
And the European brands that Strut stocks makes it Kelowna's premier womens' shoe store -- Wonders, Hispanitas, Toni Pons, Bueno, MJUS, Ateliers and Gadea.
Strut truly is a passion project for Shandi.
"After 22 years as a high school counsellor, I had a dream to open a shoe store and I followed it. I really am doing what I love."
After Strut opened in 2017, its typical customer was a professional, working woman who needed and wanted fashionable and comfortable dress shoes.
However, the quality array of shoes has also attracted younger and older women.
Strut is also community-minded and in keeping with Shandi's background in education the store supports the Central Okanagan Bursary and Scholarship Society.
"We ask customers if they want to round their purchase up to the nearest dollar," says Shandi.
"It's helped us fund 16 $500 COBSS bursaries."
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