Local Community Advertising
If it doesn’t work the first time, try and try again.
That is exactly what a Toronto coffee shop did to try and get Ryan Gosling to visit during the Toronto International Film Festival.
Joelle, owner of Grinder Coffee, spent 10 days campaigning on social media in an attempt to get Gosling's attention.
According to the cafes Facebook page, this is not the first time they have tried to get a celebrity into their shop. Last year during the film festival, the small business campaigned for Idris Elba.
Elba never showed up and is now expected to pay full price for his coffee if he ever wishes to visit.
The Gosling campaign all started with a cardboard cut-out of the actor, a list of reasons why he should visit and a dream.
Each day, the café posted a photo of the cut-out doing various activities including having coffee, enjoying Toronto’s bars and hanging out with the staff.
By day nine when there was still no sign of Gosling, the café decided to leave him directions, in case his Uber got lost.
Toronto’s mayor even got in on the campaign and swung by to show his support.
Got my morning coffee at @GrinderCoffeeTO today and checked out their campaign to get @RyanGosling to visit during @TIFF_NET. pic.twitter.com/Ckyu1hSQTF
— John Tory (@TorontosMayor) September 1, 2018
Then finally all the hard work paid off.
The real live Gosling showed up to replace the cardboard cut-out.
Joelle’s nephew soon took to Twitter to show his love and support for his aunt and according to the post, Gosling “smells really good.” Which is an assumption we all had about the actor.
So sure enough, Ryan Gosling actually ends up visiting her shop today. In her words, “he just showed up and told me he saw the whole campaign, I told him next time he comes for dinner and a playdate.”
— etienne (@etiiiennne) September 11, 2018
Oh, and I also asked her how he smelled, and she said, “really good!”
7/9 pic.twitter.com/GLku8GcrxS
This café is the shining example of what it means to never give up on our dreams. Even if your dream is to have a dreamboat of an actor visit your small business.
Local Community Advertising