Local Community Advertising
For this episode of Business Matters presented by Valley First, a division of First West Credit Union, our host, Rob Cupello is joined by Omar Rashwan and Jason James co-founders of Continuum Beverage Company.
A recent study from the University of Victoria saw liquor sales increase by 40% during the first week of March 2020s lockdown measures being introduced.
Rising trends in the industry accelerated such as the transition from glass to can production and RTD (ready-to-drink) beverages. Especially delivery services, now more than ever.
For many local small operators focused on getting their product out the door and keeping up with current trends, Continuum Beverage Company serves to be brand ambassadors.
“Once they get outside of their tasting room or taproom, we provide the expertise getting it onto the shelves of liquor stores or restaurants and hospitality accounts,” said Rashwan.
They operate a balanced portfolio from wine, spirits, beer and non-alcoholic alternatives placing importance on buying and supporting local brands.
To learn more about social media and effective messaging in changing times, watch the video below.
You can also listen to this episode on our Business Matters podcast. Click below!
Local Community Advertising