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Local connoisseurs are already familiar with the magic on the inside of a bottle of wine from the View, but did you know that same magic can now be witnessed on its label?
The Kelowna winery has become the first in Canada with an augmented reality (AR) label for its bottles that literally speaks and moves for its customers.
There’s a separate pick-up line for each of The View’s 10 wines, followed by useful information about the specific variety.
With a downloadable app for iPhone, users can face the phone towards the bottle's iconic red shoe graphic and watch as a man and woman appear.
"It’s good for a chuckle and sharing with friends," said Jennifer Turton-Molgat, President of the View Winery. "Isn’t that what wine is supposed to be all about?"
The innovative animated design was produced in collaboration with Kelowna-based company Csek Creative, helping the View become the first Canadian winery to embrace the technology.
“Having a sense of humour has always been a core principal of ours,” said Turton-Molgat. “And what we’ve done with the augmented reality is an extension of that.”
All that's needed to enjoy the full AR experience is a quick download of the View's free app and let the simple instructions take it from there.
Disclosure: Csek Creative is a parent company of NowMedia Inc.
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