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Caesar lovers rejoice, because a full week celebration of the iconic cocktail is coming to Kelowna next month.
Caesar Week will make its Kelowna debut from July 3-10 after successfully getting its start in Winnipeg over the past two years.
The week-long festival will decide which Kelowna establishment has the city’s best caesar.
After a slow first year due to COVID-19, this year’s competition in Winnipeg saw 35 participants compete for the crown that was eventually taken home by Smokin Aces.
Organizers are looking to have the same success in the inaugural Caesar Weeks in Kelowna and Calgary, the birthplace of the caesar, in July and August.
“Kelowna is a unique city with a ton of fun bars, pubs and restaurants downtown, and most are within the same vicinity,” Mik from the Caesar Week team told KelownaNow.
“It is also a summer destination, which we figured would be a hit with increased foot traffic.”
Part of the benefits of participating in Caesar Week is that increased traffic to your establishment, as the team markets each participant's caesar through their social media channels.
That is why there is usually a registration fee of $200 plus tax, but that fee has been waived for the festival’s first year in the Okanagan.
Organizers hope the waived fee will encourage more to participate in the fun, as only five establishments are signed up right now and the goal is for at least 15 to be involved.
While bars, pubs and restaurants are encouraged to sign up, Kelowna residents who want to get involved from a consumer standpoint are likely wondering what kind of caesars they will see over the course of the week.
The simple answer is that there are no guidelines, and establishments are encouraged to get as creative as they would like.
“We allow participants to register either a caesar from their existing menu or better yet to get creative and create a feature caesar,” noted Mik.
“We always like to see some different caesars with crazy garnishes, as that is usually what gets people in to try them and they usually get the most votes.”
Those votes will decide who has the city’s best caesar, as the public will be encouraged to try as many as they can during the week and cast a vote for their favourite.
For more information on Caesar Week or to register your bar, pub or restaurant to participate, click this link. Use the code KELOWNA when registering to get your fee waived.
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