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Social media is the new gateway to success, and that rings true for one local talent who was found through Instagram.
Scotty Berg, a 15-year-old at KLO Middle School has been making waves in the music scene in Kelowna for a number of years but over the past 12 months, he’s really stepped up his social media game.
So much so, that he’s gained over 14,000 followers on Instagram and over 44 thousand on TikTok.
With his sensational vocals and large following, it captured the attention of a management team based out of Nashville.
Circle 11 Entertainment, flew him out to Tennessee and helped him release three original songs, ‘Friends’, ‘No Time To Waste’ and ‘You Don’t Have To Be Alone.’
Since then, Berg has been working hard to grow his craft by sharing covers, duets and local performances.
In the past month, Berg has been discovered once again over social media, this time by an independent music label based out of Abbotsford.
Predominant Studio's Inc reached out to Berg over Instagram and was eager to sign him onto their team of star-studded talent.
It all came together pretty quickly indicated Berg, over the course of a dinner at the Kelowna Yacht Club, Scotty signed onto a brand new experience with Predominant.
“It’s pretty crazy because it’s been a dream of mine for so long, and for it to finally happen is just pretty surreal to me,” Berg told KelownaNow.
Berg explained that his journey into the music industry has relied heavily on the support of his friends and family, as well as social media.
“It’s all about posting on Instagram, it’s just hard work and dedication every single day.”
Berg hinted that he might be coming out with an album and new songs in the near future with the help of his new record deal.
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